Luca Vercelloni, owner and founder.

A philosopher focused on marketing, for more than 20 years Luca Vercelloni has been helping major Italian and international companies to analyze brands and consumers worldwide, covering more than 30 different countries. Luca’s activity has primarily dealt with research and consultancy concerning brand communication, development, innovation and globalization. After being a partner and manager of other research institutes, in 2008 he founded Brandvoyant as an independent society and the first specializing in brand phenomenology

Beyond the profession, Luca developed a specific interest about the consuming culture, that he made the subject matter of publishing and teaching.

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