Tony Blass, Senior Consultant, US Representative.

For 30 years, Tony Blass has provided innovative and actionable consumer research results for US and international clients, specializing in concept and copy testing, usability, values assessment, brand iconography and consumer language development. Having served for many years on the chapter boards of both the Marketing Research Association and American Marketing Association, Tony has been recognized for his outstanding service to the Los Angeles research and show business communities, as a finalist for the Roy W. Dean LA Film Grant, recipient of the SCAMA’s Ford Sammis Award, and as a speaker at national conferences.

In addition to completing advanced course work in qualitative marketing research at California State University Northridge, Tony has been intensively trained in the theory and practice of depth interviewing and focus group moderating techniques through the Riva Training Institute, Wirthlin Worldwide and the Burke Institute.

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